Weekly CEO News from Richard Ingram
February 2013
Gangnam_Style_Marketing
 

Internet sensation, South Korean pop star Psy first released “Gangnam Style” in July of 2012. Unbeknownst to all, it would go on to viral like no video has gone viral before. How could a song with references very specific to

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Super_Bowl_logo.svg
 

While the Super Bowl is often full of nonsensical, decidedly nontraditional advertising, the most effective ads are created with a shrewd marketing strategy in mind.  These ads follow strategies that can be advantageous to companies of any size or budget.

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