What we can Learn from Gangnam Style
Internet sensation, South Korean pop star Psy first released “Gangnam Style” in July of 2012. Unbeknownst to all, it would go on to viral like no video has gone viral before. How could a song with references very specific to Seoul culture later go on to become to most watched video in the world surpassing 1 billion views in December 2012. K-Pop has generally only been popular in its native country South Korea, but “Gangnam Style” has somehow broken the barrier and has gone above and beyond reaching Western countries and neighboring Asian countries alike. The K-Pop industry is not a new one; Psy’s song is not the first big K-Pop hit in South Korea. What steps did YG Entertainment and Psy take to create something that could be so universally appealing?
According to the Harvard Business Review, Psy did three things that set him apart. Make your product or brand more ownable.
Gangnam Style became such a significant cultural meme that its suffix “Style” could be easily rebranded and applied to different unrelated subjects. A grammar school in England made a similar video titled “Tad Gram Style”. Some felt compelled to create ...


Recent Comments