The Effectiveness of the recent AT&T ads

AT&T has recently released a set of commercials boasting its simplicity of use and widespread coverage. One of these commercials features a focus group of children in an elementary school classroom, sitting down at a minuscule table with an adult male reporter. The whole focus of the commercial is to convey the idea that doing two things at once is better, demonstrated by a little boy in the focus group when he spun his head around at the same time as he spun his hand around. AT&T is the only cell phone carrier that offers simultaneous cell and data usage—meaning you can browse the web and talk on the phone at the same time. This advertisement campaign is in direct competition with a recent Verizon campaign, which talks up Verizon’s wider area of coverage.

Does AT&T’s campaign do its job? On Twitter, most people who have responded to this advertisement have reacted in either a strong positive way or a strong negative way. Then again, the Twitterverse is filled with people who love to hate, so it’s impossible to tell. Well, bad press is better than no press, right? What do you think ...

Mozilla’s Role in the Low Cost Smart Phone Race

A hundred employees from the Silicon Valley based technology company Mozilla attended the Mobile World Congress. The Mozilla operating system was pitched to a number of large technology companies. Sony is considering adopting the new system and thus creating a low price smart phone option—which as of yet does not exist. A fairly new competitor in the smart phone game, Mozilla has to play some catch up if it wants to be a truly viable option for someone who may have never owned a smart phone previously.

Mozilla is targeting consumers in the developing world. This relatively untapped market segment is in dire need of a phone service that Mozilla could provide. Internet access has become a necessity and is even argued by some to be a universal human right up there with food and water. Mobile devices even have the capability of entirely replacing a laptop computer or a desktop. A smart phone offers a user Internet access which means more money freed up from no longer needing to pay for home internet service.

CONSUMER ELECTRONICS SHOWCASE 2013: TOP 4 GADGETS-...

The annual 'Consumer Electronics Show Conference' took place to showcase gadgets last week in the magical Las Vegas. There is always a lot of hype for the CES, since it is the most-anticipated tech showcase, but did any of the gadgets stand-out? The CES has been criticized for loosing momentum, but there were some products that did stand-out, even though they aren't the products that will revolutionize the industry, like the iPhone or iPad once did. The top gadgets that might interest consumers were

Fitbit Flex fitness band: Fitbit is a wearable fitness tracker, but what makes it different from the existing ones like Nike-Fuel Band? The main feature differences are that Fitbit tracks you while you sleep and has Bluetooth 4.0. Also, you can choose upon different colors if you want it to be more trendy, it is water-proof, it shows different lights t indicate  how close you are in achieving your daily goal, it has a vibrating alarm clock if you wish to wake up for a run without bothering your partner, and most importantly, it can share your data with other apps so you can compare with your friends ...

Can You Really Take Your Work Anywhere Now

Cloud management is one of the best things to ever happen to small businesses. It saves company money on technology investments and allows people to work from anywhere that they can find an internet connection. This even includes getting work accomplished while on their smart phones.

Many people wonder if they really can take their work anywhere that they might go. With cloud management and today’s technology, the answer is a resounding yes! The fact is, cloud computing lets you save your files at a remote location, also called the “cloud.” Once your files are saved in the cloud, you are able to access your work from anywhere that you can find an internet connection. This is even true upon your smart phone. If you have the right kind of apps on your smart phone, you can make changes to your important files even on your cell phone and start working from just about any place you might find yourself.

Cloud Management is a huge boost to businesses. Many small companies might even be able to avoid buying a dedicated server or paying for a virtual private server if they are using ...

What in the World is Biopolymer Resin?

What exactly is biopolymer resin, and what can it be used for? I'll explain here in detail. 

There has lately been a lot of attention related to bioplastics, which are plastic materials that are derived from natural sources- most often plants. Many of these plastics are biodegradable, meaning that they won't clog up our nation's landfills when they get discarded; as they dissolve, the atoms of the material naturally seeps into the ground. Another advantage that they have is that it's not necessary to use petroleum during their production, which has the effect of reducing our nation's dependence on foreign oil to produce many of the goods we use today. 

One confusing term that sometimes comes up is Biopolymer Resin. Resins are naturally occurring substances like sap, which are excreted by many types of plants and trees. While they had some applications previously, using them in the production of biopolymers is something relatively new. There is a lot of ongoing research about these materials. Many labs are trying to figure out ways to create biopolymers with properties that are similar to or the same as existing plastic materials. This has ...

Online Government Surveillance Increasing

Google has observed that the amount of Government surveillance on internet activity is steadily on the rise. This comes as no shock, as the recent resignation of CIA director Petraeus was caused by an illicit affair discovered by intercepted emails. Google has noted that the Government wants more access to user information, and are working overtime to remove politically sensitive material off the web.

According to Google's Transparent Report, government organizations made roughly 20,000 data inquiries regarding 34,000 Google-related accounts in the first half of 2012, with the United States making the most inquiries. Companies Google, LinkedIn, DropBox, Sonic and Twitter resist these types of inquiries, usually by making the requests public so that internet users can view and discuss about the controversies of internet freedom. As new technologies emerge and more and more communications move online, it'll be interesting to see if the growing trend turns into something more drastic.