Who doesn’t love young love? This article discusses why publishers and authors should market new romance books to teenagers.
Attend any teenage slumber party or video game session. Chances are, boys or girls, teens will be talking about the opposite gender. They’ll:
For teens, love is something that’s always on the mind.
This is because teenagers are practicing at being adults. Sure, their hormones are all over the place, but dating in high school is really just practice for dating, and marriage, in the real world. Having a crush teaches teens about emotions, asking somebody out teaches a teen about courting, actually dating somebody teaches them how to act with someone they care about, breaking up teaches them about heartache and how to move on from it. Teenagers are obsessed with relationships because they are practicing romance for the real world. They can’t help it: it’s both hormonal and cultural.
For those teens who don’t have a romantic partner to learn about love with, Romance Books can be as important as the textbooks they read for school. Teenagers who read romance books will learn from the characters about emotions, courting, spending time with somebody, heartache and moving on. But romance books are short, so teens will constantly need new romance books to teach them new things.
This is good news for the romance book industry. If teens are constantly buying new romance books because of their obsession with love and relationships, then publishing companies will need to constantly provide new romance books for these teens.
Teenagers are also likely to tell their friends about romance book that they enjoyed, leading their friends to purchase romance books of their own. This is why the Twilight series was so popular: it was four part romance book geared toward teenagers. The fact that this was a series meant that teens had new romance books to look forward to and read. It was also geared toward teenagers, which is an excellent market to go for when you are a romance book writer or publisher.
Teens are unique in that they are able to make their own decisions, such as which books they want to read, and they can actually afford to buy books because they have no expenses. Often, parents will buy their children books. Unlike college students or young adults who struggle to pay rent or purchase groceries, teenagers have parents and nothing to buy buy new romance books to fill their insatiable appetite for something new to read.
Publishing companies and romance book writers should market more of their romances toward teenagers for the following reasons:
1. Teenagers are obsessed with relationships.
2. Teenagers want new romance books to read.
3. Teenagers can afford to buy new romance books.
It’s a win situation all around.
follow: RSS
Recent Comments