Every New York stock exchange trading day I’m posting a daily dividend stock or fund review. I’ll share the three chief qualities of just one equity or fund that could be selected for a dividend stock portfolio I’ve named the Safari to Sweet Success.

This week my latest portfolio seeks a high-yield and growing stock in the consumer cyclicals sector. That sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Plastics, Textiles, and all such consumer aimed enterprises.

Today I’m reviewing a publishing firm. It’s a small-cap stock with market capital between $200 million an $2 billion. Its name is Gannett Co., Inc. GCI. 

Gannett Co., Inc., operates as a multi-platform news and information company. It spreads the news all over the USA and UK through digital, mobile, and print products. Founded in 1906, its publications now include USA Today and many local newspapers, shoppers, and radio stations. In June 2015 the company split into two publicly traded entities one for broadcasting and GCI for publishing products in the USA and UK. Gannett Co., Inc.  is headquartered in McLean, Virginia.

I use three key data points gauge the value of any dividend equity or fund like Gannett Co., Inc.: 

(1) Price

(2) Dividends

(3) Returns

After those three, four more keys will finally unlock an equity or fund in which to invest. However, first three primary keys, best tell whether a company has made, is making, and will make money. 

GCI Price

Gannett’s price was $9.17 per share at Friday’s market close.  A year ago its price was $7.98 for a gain of $1.19 per share. Assuming Gannett’s price will trade above the range of $8 to $18 next year, its price could grow another $1.19 from $9.17 to $10.36 by April, 2019.