Shares of Snap Inc. (SNAP) dropped in morning trading following a report that Twitter (TWTR) is developing a Snapchat-style camera-centered tool to make it easier to post video instantly. Separately, Snap Vice President of Product Tom Conrad is leaving the company in March.

POTENTIAL TWITTER COMPETITOR: Twitter is working on a tool to make it easier to instantly and easily post videos on the company’s app in an effort to attract more users, according to a report from Bloomberg, which cited people familiar with the matter. The feature, which does not yet have a finalized design or timing for launch, is looking to reduce the number of steps it takes to share videos and photos on Twitter and comes after Facebook (FB) has copied innovations from Snap’s Snapchat in the past. A Twitter spokesman declined to comment on the report, though CEO Jack Dorsey said in October that “We’re focused on making our service faster, easier to use, and more relevant to more people everyday.” Twitter has recently introduced changes to improve user experience, including doubling its character count and introducing a threading feature allowing users to post “threads” simultaneously. Dorsey has previously praised Snapchat, calling the app “very modern” while noting that Twitter can be “confusing.”

VP OF PRODUCT LEAVING COMPANY, INDUSTRY: Tom Conrad, Snapchat’s VP of Product and one of CEO Evan Spiegel’s top lieutenants, is leaving the company and the tech industry entirely to focus on “music, food, photography, and art,” Conrad told TechCrunch. Jacob Andreou, who reported to Conrad, will assume Conrad’s role without a new official title.

WHAT’S NOTABLE: Conrad’s departure could introduce “instability” at a critical time for Snapchat’s product, TechCrunch said. In addition to being in the midst of rolling out a major redesign to its app, Snap recently laid off about two dozen employees across eight different teams, mostly in its content division, and Mashable and Muddy Waters questioned Snap’s user metrics. Mashable’s article focused on Snapchat “inflating, exaggerating, or outright lying about its user metrics, depending on the point-of-view in question,” while Muddy Waters said “These metrics, there’s no basis where you can reconcile. I think it puts us in a dangerous area.”