Our unofficial partner that we love more than some family members, Netflix (NFLX – Analyst Report), had a rough couple of days. The streaming media company met its projected third-quarter $0.07 earnings per share but missed on its projected revenue figures, generating $1.738 billion instead of the estimated $1.743 billion. After-hours trading was impacted negatively by the news, trading down 10% at one point, while investors had a mixed array of thoughts.

Netflix subscriber figures were not promising as well. Domestically, the company added only 880,000 new members, compared to the more promising international addition of 2.74 million. This comes to a total of 3.62 million new Netflix members, which is a marginal increase from the year-to-year figure of 3.02 million combined.

New US subscribers, however, have been on the decline since the company’s 2015 first-quarter and may very well plateau sooner than later, despite their projected 1.65 new members for the 2015 fourth-quarter.

Netflix rationalizes this decline in domestic membership with a “I didn’t reply to your text message 5 hours ago because I just received it now” level excuse of the shift towards micro-chip based credit cards and expiring credit cards. As Michael Pachter of Wedbush Securities told Reuters regarding the issue, “It’s just the dumbest thing I’ve heard.”

Furthermore, Netflix will be raising its most popular membership option from $8.99 to $9.99 for new customers in the U.S., Canada and parts of Latin America. Existing customers will have varying grace periods before the new pricing goes into effect.

The company is counting on customer gains and higher prices to improve its revenue growth, maintain rights for the majority of its programming, and continue to finance its original programming. Per a recent Bloomberg report, Netflix has “$4.3 billion in programming costs over the next year, and almost $5 billion more for the following three years.”