2016 is shaping up to be the year virtual reality finally goes mainstream.

Facebook’s highly anticipated Oculus Rift VR system goes on sale this March. HTC’s Vive goes on sale in April. Samsung’s Oculus-powered VR Gear went on sale last November. Sony expects to launch the PlayStation VR, with up to 100 game titles, by summertime.

The timing of these rollouts is great news for the startup we’re looking at today: Virtuix.

Virtuix (a private startup) will soon be raising up to $15 million from anyone, not just accredited investors, through SeedInvest. Sources I’ve spoken to say the deal will launch in February/March.

This is the most interesting equity crowdfunding deal I’ve seen so far. Past investors in Virtuix include billionaire Mark Cuban, musician Nas (Nasir Jones), as well as noted VC firm Maveron.

We don’t know yet at what “valuation” the startup will be raising money. That will come after the current preview period is over on SeedInvest, and the company has had time to judge investor demand.

But that doesn’t mean we can’t analyze the company’s fundamentals. So today we’re going to dig into this startup and see what it’s made of.

The company’s main product is the Omni. It’s already “pre-sold” more than $2 million worth of units. Here’s a picture of the device, which is available for pre-order for $699.

The Omni is designed to make virtual reality more active and immersive. Virtuix describes its product as an “omni-directional treadmill.”

In other words, the Omni allows you to walk, run and jump while staying in a small confined space.

This system is arguably the best way to make VR truly immersive. When you can look all around a virtual world, it would feel unnatural if you couldn’t move toward something.

The Omni achieves this impressive feat using low-friction materials and high-tech sensors. The platform you stand on is “slick” and so are the special shoes you wear. Advanced sensors transmit your movements into data, which controls your VR “avatar.”