The Boston Beer Company (SAM) is America’s leading brewer of world-class beer. The Company has won more than 500 international awards for its better-tasting beers. Samuel Adams Boston Lager is the Company’s flagship brand, celebrated worldwide for its high-quality ingredients and traditional brewing techniques. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. The company sells approximately 60 beers under the Samuel Adams and the Sam Adams brands; 20 hard cider beverages under the Angry Orchard brand; 13 flavored malt beverages under the Twisted Tea brand; and 4 hard seltzer beverages under the Truly Spiked & Sparkling brand name, as well as approximately 40 beers under A&S Brewing trade name. It markets and sells its products to a network of approximately 350 wholesalers, who in turn sell to retailers, such as pubs, restaurants, grocery stores, convenience stores, package stores, stadiums, and other retail outlets in various countries. 

We have heard a lot from beverage industry analysts over the past few years vis-a-vis craft beer. Much of this analysis has been of the sort that warns of an impending shakeout of the market–even as the segment continued to enjoy growth rates of 10% or more.