Twitter is one of the strongest social marketing forces today, and it’s developments are not just fueled by new changes from the company, but by its users and new social media trends. What started as just a simple way to share whatever activity you’re doing in the moment has evolved into a strong marketing tool that can help users search for anything, get involved with others, and communicate directly with the companies that they buy products/services from.
As Twitter is moving forward, it’s gaining new features and capabilities. It’s quickly growing as a main tool to use for real time searches, catching up to search megastars Google and Bing. It continues to be an effective tool to drive traffic towards blogs and websites, and as a way for individuals or companies to gain exposure and connect with audiences. It is a connecting point for trending, popular and historic events, allowing users across the globe to communicate, turning Twitter into a sort of website forum of the world that everyone naturally uses. And Twitter itself is grafting onto other mediums, where every social website has a button linked to Twitter, and every newscaster, celebrity, and politician has a Twitter page for people to follow.
But looking ahead to the future, what else can Twitter offer, and how else will it evolve? Seesmic founder Loic Le Meur has some predictions on what he thinks is in store for Twitter. Here are a couple of his predictions, and what they mean for marketing:
1. Twitter will be the place to go to research the credibility and opinions of someone, rather than Facebook or LinkedIn. As if it wasn’t before, it’ll be more important than ever that company have a Twitter account that accurately represents them, and demonstrates their services, their beliefs, and their willingness to interact with consumers. Twitter will also be the way to discover a company’s brand reputation.
2. Twitter’s chat features will replace those features on other platforms. Email, forums, SMS, and other platforms of communication are slowly fading. Using your location to find live reviews, deals, and coupons while your shopping will become standard. Small, local businesses will rely on having Twitter’s features that enable consumers walking by to be notified of deals and reviews, or else the other businesses across the street will steal the opportunity. Since people check Twitter regularly and while on their mobile devices (as opposed to at home on their computer), companies can take advantage of last-minute deals and coupons for their merchandise that will encourage consumers to come in and buy immediately.
3. A big complaint from Twitter users is advertisements showing up on the main feed, so advertisers should try and shy away from that area. Corporations will have entire teams in charge of the Twitter account, which can already be seen for some big companies and celebrities.
Twitter’s formatting and information-sharing culture promotes transparency, whether as an individual to express themselves or as a company being held accountable. As Twitter connects people into an integrated network, privacy disappears and it becomes more important to remain truthful and never cover up, as it’ll be easier to expose and find the truth.
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