Running a business online requires that you understand what is happening in terms of traffic to your website. Whether your business is entirely based online, or whether you have an offline storefront and a website to complement it, you need an overview of who’s coming to your website.
Online business owners can garner a great deal of insight when they invest in the right analysis tools. If you have a website connected to your business, here are 5 must-have analysis tools:
1. Google Analytics
Google (GOOGL) offers a free analytics tool that can help you analyze traffic to your website. You can break it down by site visitors, and see whether most of your traffic is coming from new visitors, or returning visitors. It’s also possible to see locations of visitors, and get insight on how long visitors stay on your site, letting you know whether they are just showing up and leaving, or whether they poke around a little bit.
Google Analytics also offers demographic information, including age, gender, affinity, and more. That way, you ...