Google’s New Customizable Search Tools – What Web ...

Google has introduced a new facet of web search convenience within their search engine platform: Customizable Search Tools. Introduced to the public on Oct. 23, this internet phenomena will allow web publishers, web developers and web operators to enhance their web search by providing options to choose specific websites that the search engine can analyze. Here’s how it works: there is a tracking system that will monitor the websites that you visit, how long you spent on these websites, how many pages you viewed from a particular domain, and what links you clicked on within the website. After this users will tailor their history so that it consists of only the websites they found particularly helpful, so next time they use the search engine, only the sites they chose are going to be analyzed. Search customization is not a brand new idea as sites like Eurekster are using customization options within their search engines. But, with Google jumping the bandwagon, it is definitely going to have more of an effect on user experience and the way we think about website promotion, marketing and optimization.