Connected TV is a new technology that is starting to get popular. But will it really bring any changes to TV as we know it?
In the next few years, it is expected that online integration with television sets will advance at a very rapid pace. Already, devices such as Google TV and Apple TV are making use of remote controltechnology to let viewers watch online videos, as well as watch video files stored on other devices at home, such as on a main desktop PC. Many technology experts are wondering how this is going to change the way people watch television as well as the programming they watch.
According to a recent report published by ZDNet, online television is at its starting point and there is still an element of chaos in the industry. Consumers are beginning to realize its value and companies are now bringing out products that will make it easier to make TV more interactive. Many solutions have already been proposed. Some are simple remote control software that would let users stream live TV in their home and watch TV programming on any connected device, such as a computer or mobile device. Other developers are aiming to make IPTV more popular, which is regular television programming that is delivered over an internet connection.
According to Daniel Danker, General Manager of On Demand and Programs for BBC, television distribution is starting to change, however the content itself is likely to stay the same for now. He goes on to add that consumers are simply using new ways to watch video content. This could include PC remote accessto streaming videos, as well as popular videos being shared on social networking sites such as Facebook.
And these new devices on which consumers can watch TV and video are now rapidly catching the attention of those in the industry, which are seeking out ways to deliver content to different kinds of devices and to figure out methods they can use to monetize it. Recent statistics show that video viewing among mobile device users is growing and is expected to grow even further during the next couple of years. Companies such as Hulu and YouTube are thus adapting their services to make them more accessible to users of mobile devices.
One of the things that have changed with regards to video content in recent times is an increase in user produced videos becoming highly popular. This can be mainly observed on the video sharing site YouTube, where hundreds of different individuals have become “YouTube Stars” after creating and uploading videos that are entertaining or informational to the users. The rise of social media and sharing in general has caused many of these videos to go viral, being viewed by millions of people around the world without any active marketing efforts being done by their creators.
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