On Wednesday, Chinese court began hearing Apple’s appeal against Proview Electronics Co. The verdict of the higher court, which is not announced immediately, is usually final under Chinese law.
Apple Inc. is fighting a Chinese company over its right to use the iPad trademark in China. The company has appealed against the decision to stop selling iPad in China under different name and a Shenzhen court located in China agreed to hear the case.
The case moved to the high court after the Intermediate People’s Court in Shenzhen rejected Apple’s complaint against Proview Technology over the infringement case.
On Wednesday, Apple and Proview lawyers exchanged arguments during the court hearing, which lasted more than six hours, but no decision was announced.
“Among consumers across the world, the iPad trademark is already uniquely connected with Apple,” said company lawyer Shi Yusheng. “When consumers see a tablet with an iPad trademark, they know it comes from Apple, and not from another company.”
Proview’s lawyers, however, said Apple has no authority to sell off the iPad trademark for mainland China.
“However, if Apple wants to legally obtain permission to use the trademark, or to own the trademark by legal transfer, and it can provide a basket of proposals on settling the case outside of court, we would not refuse it,” said Xiao, a lawyer for Proview.
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