Retailers need to be ‘hawk-eyed’ this holiday season to make the most of it. They need to grab every opportunity as and when they come, and try all means to drive in cautious, budget-constrained consumers to the shop as the season may be a tough one. Retailers are gradually gearing up for the upcoming holiday season to better serve their patrons.

Recently, Kohl’s Corp. (KSS – Analyst Report) announced its decision to stretch the Cyber Monday (falling on Dec 1) deals on top holiday gifts and national brands from Nov 29 over eight days till Dec 6. customers can choose from a wide variety of categories, including electronics, toys, jewelry, small appliances, bed & bath, kitchen & dining, and shoes & boots. Some of the lucrative offers are on Toshiba 40-in 1080p 60Hz LED HDTV, KitchenAid 13-cup food processor, Asus 7-in 16GB Tablet, Robosapien, Destination 20-in hardside luggage, and other small appliances.

In addition, customers can also enjoy an additional 20% off on purchases made on with promo code CYBER20. Customers will also be provided free shipping for purchases above $25. Moreover, customers can also earn an additional $15 Kohl’s Cash for every $50 spent from Nov 24 through Nov 30 in stores or online, which can be redeemed at a later date.

Kohl’s is also offering customers the option to order online and then pick the order up from any of the stores at more than 100 locations in Chicago, Milwaukee and San Diego markets. The newly designed Kohl’s App for mobile devices will also enhance the shopping experience.

Like Kohl’s, retail giant Wal-Mart Stores Inc. (WMT – Analyst Report) also announced that it will celebrate its Cyber Monday from Nov 29 through Dec 5, and will offer 500 online deals this year on electronics, toys, apparel, home decor and more on (Read: Wal-Mart to Kick Off Cyber Monday with Attractive Deals).

The holiday shopping season is crucial for retailers like Kohl’s Corp, Wal-Mart, Best Buy Co., Inc. (BBY – Analyst Report) and Target Corp. (TGT – Analyst Report). According to the National Retail Federation, holiday sales in November and December are expected to account for about 19% of annual revenues. Also, spending this holiday season may rise 4.1%, more than last year’s 3.1% gain.

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