Amazon CEO Jeff Bezos says 100 million people pay for Amazon Prime. This is the first time Bezos disclosed the number.

The WSJ reports Amazon Prime Has More Than 100 Million Members.

Amazon, which has never disclosed the number of Prime members before, revealed the figure in Chief Executive Jeff Bezos’s closely followed annual letter to shareholders. The company said in late 2015 that it had “tens of millions” of Prime customers.


  • $9.72 billion: Amazon’s revenue last year earned directly from subscription services, including Prime
  • $1,300: How much the average Amazon Prime shopper spends annually
  • $700: How much the average Amazon Non-Prime shopper spends annually
  • The Prime numbers are global. Amazon added more Prime members in 2017 than any previous year.

    Amazon offered Prime in Mexico, Singapore and the Netherlands in 2017.

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