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The Millennial generation is one of the largest in US history. The oldest members are now 35 years old, with the youngest just about to turn 18.

They have come of age amidst great changes in technology, including in the Internet.

How they interact with brands will determine which companies make it big or die. That, in turn, will have a big impact on how you should invest.

Over the next 20 years, if you want to invest in the winners, you should be paying attention to the Millennials.

Is Uber Still Golden?

Nothing defines the Millennials more than ride sharing. They have embraced it and grown up with it.  Jeffrey and Ben have plenty of ride sharing tales. 

1. Did Uber’s recent CEO controversy have any impact on their use of the app?

2. Do they use Lyft?

3. What about other car shares services like Zipcar?

4. Would they buy Uber stock if it went IPO?

Can Chipotle Bounce Back?

It’s been nearly 2 years since Chipotle (CMG – Free Report) had to shut down some restaurants due to health concerns but the company is still fighting its way back into the good graces of consumers.

Jeffrey and Ben both love Chipotle and never stopped eating there despite all the publicity.

1. Why did Jeffrey and Ben stick with the brand through the tough times?

2. How popular is it on college campuses?

3. If they had some extra money to invest, would they buy shares of Chipotle?

Home Delivery is Revolutionary

Outside of ride sharing, one of recent technology changes, the rise of home delivery of just about any item within a short period of time, was deemed of utmost importance.

Millennials seem fine with having even the smallest item delivered.

1. Grubhub (GRUB – Free Report) is the king of food delivery. Does anyone else even come close?

2. Amazon (AMZN – Free Report) Prime is free for students on some campuses. Other students use parental accounts. What about food delivery now that Amazon is buying Whole Foods (WFM – Free Report) ?