The holiday season has kicked off with Thanksgiving Day and now it’s time for Black Friday — one of the busiest shopping days of the year. Retailers are splurging on promotions, early-store openings, heavy discounts, as well as free shipping on online purchases to lure customers.

According to the National Retail Federation (NRF), more than 164 million Americans are expected to shop both in-store and online during the Thanksgiving weekend (spanning four days — Thanksgiving Day, Black Friday, Small Business Saturday and Sunday). Of them, 70% (115 million) are planning to shop on Black Friday. An improving economy, acceleration in the job market, increasing consumer confidence and high spending power will make Black Friday a huge success.

Though e-commerce or online shopping has been a key source of sales in recent times, queuing up and camping out for Black Friday has become as much of an American tradition as the feast itself.  

What’s Hot?

Black Friday sales bonanza both online and in stores is already in full swing as a number of retailers have offered their deals early. We have highlighted some of the best deals from retailers.

Amazon (AMZN – Free Report) is ahead of all retailers offering attractive deals across 30 product categories from Thanksgiving Day to Cyber Monday. The company introduced this as a “Black Friday Deals Week.” Some of the hottest deals include Echo Dot for $29.99 (save $20), All-New Echo for $79.99 (save $20), Echo Plus for $119.99 (save $30), Bose Noise Cancelling Headphones for $179 (save 40%), LG 55-inch 4K Ultra Smart OLED TV for $1,497 (save 35%), and Samsung 55-Inch 4K Ultra HD Smart LED TV for $1198 (save 25%). The Nintendo Switch, the most popular current-gen gaming console, in grey version is available at just $299.

Wal-Mart (WMT – Free Report) , the world’s largest retailer, kicked off its big “Pre-Black Friday” sale on Nov 20. A few enticing deals are 55-inch Vizio 4K TV for $398, an Xbox One S bundled with two games for $249, a popular ASUS Zenbook for $479, Google Home Mini + $25 Shopping Offer for $29 (save $20), and a free $300 Walmart Gift Card with purchase of Apple’s iPhone X. The company is also offering new “Samsung Savings Event” that adds even more deals on Samsung TVs, sound bars, mobile devices and more.