Roku, Inc. (Nasdaq: ROKU) is the globe’s leading set-top box maker, but the stock has certainly had a roller-coaster 2018.

Flashback to 2017, when the tech player kicked off an IPO at $14 to close September 28 at $23.50- an almost 68% upturn. Yet, 2018 has poked a twist in Roku’s bullish narrative. By April 3, 2018, the stock dipped to a low, hovering at just over $30. The company’s fourth quarter print for 2017 left investors unsatisfied.

That said, since Roku’s bottom point, the stock has started to make a fiery comeback. Roku shares have vaulted almost 55%. Moreover, since the company’s IPO, the stock has climbed nearly 100% in value. Should you take the odds here?

We see Roku has stirred confidence among TipRanks’ top analysts. We track over 4,800 analysts by their 1) success rate and 2) average return to determine which insights you can trust on Wall Street. Let’s explore what the best experts have to say about Roku’s market potential.

When a Short-Seller Finally Sees the Potential

Back in November, short-seller Andrew Left of Citron Research tweeted Roku was a “total joke.” How the tables have turned. By May 25, the bear had a bullish change in tune. “A LOT has changed in 6 months,” explained Left. The former bear now wants “to be long,” and is no longer out to “pop some real bubbles” on Roku.

“The trend to OTT cannot be ignored and $NFLX is telling us valuation is out the window in this megatrend,” asserts Left, who sees a potential stellar takeover candidate ripe for Netflix’s (Nasdaq: NFLX) picking.

To TechCrunch, Roku founder and CEO Anthony Wood noted that his company’s “revenue growth has been modest because we’ve been driving drown prices.” Make no mistake- “we think we’re on the right profitability path.”

With a second-quarter print due August 8, how does the Wall Street round-up look like?