Shares of Tesla (TSLA) climbed in morning trading following a report that indicated PepsiCo (PEP) has reserved 100 of its new Semi trucks, marking the largest pre-order of the vehicles to date.

SEMI TRUCK PRE-ORDER: According to a Reuters report this morning, PepsiCo has reserved 100 of Tesla’s Semi trucks, marking the biggest public pre-order of the electric vehicles. Mike O’Connell, the senior director of North American supply chain for PepsiCo subsidiary Frito-Lay, said that the company plans to deploy the Semis for shipments of snack foods and beverages between manufacturing and distribution facilities and direct to retailers within the 500 mile range promised by Tesla Chief Executive Officer Elon Musk. The Semis will complement PepsiCo’s U.S. fleet of almost 10,000 big rigs, and O’Connell noted that they will be a key part of the company’s plan to reduce greenhouse gas emissions across its supply chain by at least 20% by 2030.

WHAT’S NOTABLE: Tesla has been seeking to convince the trucking industry that it can build an affordable electric truck with a range to compete with lower-cost diesel trucks. Early orders reflect uncertainty over how the market for electric commercial vehicles may develop, with the industry and analysts watching closely to see how Tesla addresses hurdles like per-mile cost and maintenance issues. Each Semi truck reservation requires a $20,000 deposit, an increase from the original deposit price of $5,000 per truck. PepsiCo’s pre-order adds to similar pre-orders by Walmart (WMT), Deutsche Post’s (DPSGY) DHL and Canadian fleet management company Fortigo Freight Services, J.B. Hunt (JBHT) and Anheuser-Busch (BUD). Additionally, a few other companies in Canada and the U.S. have also confirmed orders for the Tesla Semi, Elektrek said in November. Walmart said last month that “We have a long history of testing new technology – including alternative-fuel trucks – and we are excited to be among the first to pilot this new heavy-duty electric vehicle. We believe we can learn how this technology performs within our supply chain, as well as how it could help us meet some of our long-term sustainability goals, such as lowering emissions.”