Recently, analysts from FBR Capital released their Top 2016 Technology, Media, and Telecom Outlook report along with 7 stocks to own in 2016. Among them were Facebook Inc (NASDAQ: FB), Proofpoint Inc (NASDAQ: PFPT), and SeaWorld Entertainment Inc (NYSE: SEAS).

Facebook Inc

One of the 7 stocks FBR Capital recommends to own for 2016 is Facebook. Analyst William Bird expressed a positive outlook on the company’s mobile advertising and m-commerce initiatives, innovation, data asset, and high customer app usage, including WhatsApp, Facebook Messenger, and notably, Instagram. The analyst was optimistic regarding the development of other linked platforms such as entertainment and reviews. Bird believes messaging platforms contributed to the successful launch of first and third-party apps in Asia, which could present many commercialization opportunities for the company.

The analyst commented, “We view FB as a play on mobile advertising, pricing, and additional platform commercialization opportunities. FB is uniquely positioned to grow its share of the high-growth mobile ad market, a function of its product format, consumer stickiness, unique data asset (i.e., definitive IDs and cross-device login), and a strong track record of innovation.”

He continued, “Instagram is in the early stages of monetization, and… we believe revenue potential could approach $5 billion on its current user base, which continues to grow. FB’s large and data-rich platform and culture of constant innovation should enable numerous linked platforms, such as entertainment and local reviews (currently in testing). Additionally, messaging, the fastest-growing online behavior, has been a “Trojan horse” to launch first-party and third-party apps in Asia, with commercialization opportunities from games, payments, TV, e-commerce, music, and grocery delivery, among other things.”