Americans like to buy American stocks.

Europeans prefer European stocks.

And Chinese investors… well, you guessed it, they go heavily into Chinese stocks.

This is the essence of a phenomenon called home country bias.

As investors, we feel most comfortable buying the stocks of “our own” domestic companies. And we routinely under-allocate to foreign stocks.

That means U.S. investors are likely invested in…

  • Apple… not Samsung
  • Google… not Tencent
  • Amazon… not Alibaba
  • Intel… not the Taiwan Semiconductor Manufacturing Company
  • Verizon… not America Movil
  • Coca-Cola… not Fomento Economico Mexicano
  • I’ll note that we recommended an investment in Fomento to our Boom & Bust subscribers. Generally, though, we know well U.S. investors’ preference for U.S. stocks.

    Let’s be honest… it feels uncomfortable investing in a foreign company… and it’s worse when you can’t even pronounce its name! Right?!

    But sticking too close to your home turf – in the name of comfort, or otherwise – could be costing you a lot of money.

    Each of the foreign companies listed above are beating the pants off their U.S. counterparts so far this year.

  • Samsung is beating Apple (49% to 29%)
  • Tencent is beating Google (57% to 23%)
  • Alibaba is beating Amazon (75% to 36%)
  • Taiwan Semiconductors is beating Intel (24% to -6%)
  • America Movil is beating Verizon (36% to -21%)
  • Fomento Economico Mexican is beating Coca-Cola (35% to 7%)
  • So, what’s an American investor to do?

    Two simple things…

    The first step is to acknowledge there’s nothing “special” about U.S. stocks.

    They aren’t pre-ordained to be the investment world’s best market all the time. Sometimes U.S. stocks outperform foreign stocks. Other times, it’s the other way around.

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