Amazon keeps expanding its market share. Its “Basics” program and Amazon “Prime” explain why. Time to bust up Amazon?

Quartz reports AmazonBasics is Well Beyond the Basics.

Amazon launched a house brand, called AmazonBasics, in 2009. It was originally a way for Amazon to sell low-cost, generic versions of electronics accessories, like cables and plugs. Over time, Amazon has expanded its offerings dramatically, to the point where it’s difficult to see how the brand still refers to “basic” products.

Quartz trawled through the Internet Archive’s Wayback Machine, which archives websites throughout the history of the web, to see how many products Amazon has offered on its AmazonBasics landing page. The earliest archived result is for Jun. 8, 2013, when 252 products were listed for sale. Four and a half years later, there are currently 1,506 products for sale.

Amazon now offers a private-level version of just about everything it sells, from jeans and bathroom supplies, to bedsheets and lingerie—even books and movies. Amazon is on a path to be able to offer anything anyone wants for the lowest price possible, and with an integrated delivery network, as quickly as possible. Some consider that world domination; others, possibly a monopoly.

World Domination?

Quartz says Amazon just explained how Whole Foods fits into its plan for world domination.

My Take

For the same reasons, we should abolish all tariffs and subsidies effective immediately, whether any other country does the same or not.

Fair Trade is Free Trade

Those who disagree need to consider Reflections and Reader Comments on Free Trade: “China Doesn’t Play Fair!”

Regardless, the same parrots protesting free trade will soon be all over Amazon.