In 10 years, you’ll look back and laugh when you remember when Apple iPhones were such a big deal that people waited in line to get one.

Or that people were so feverish for news on Apple that every website covered every small move by the company.

Instead, in 10 years you’ll be reading articles about how Apple lost its way.

That it had the lead on three major technologies right in its grasp … and it whiffed.

That instead of innovating and looking to keep delighting its customers, it did the safe and financially lucrative thing.

That it pursued a strategy of tinkering and making phones in new colors and sizes.

That it introduced “me too” products like its speaker, and “meh” products like its watch.

Now that it’s clear the latest version of its iPhone is a flop, there’s a reckoning ahead for Apple stock. It’s coming in 2018 and beyond.

Apple’s (AAPL) decline is a gold mine for companies that are still doing the right thing — pursuing innovation that delights customers.

And one company that’s doing this today is…

Amazon

Amazon’s Alexa computing platform is a hit.

You know this already if you own one of Amazon’s Alexa devices, like Echo, Echo Plus and Echo Dot.

Personally, I’ve been using Alexa devices for nearly two years now.

Amazon has relentlessly improved Alexa’s capability where now it’s become an indispensable part of the way I manage my life.

I can control my calendar, my daily reminders and alarms, my music, my thermostat, and my lights, get daily weather and news, and search for many things by talking.

I’m not alone in this. Amazon told investors at the beginning of 2018 that its No. 1 seller for the holidays were its Alexa devices.

Changing the Way You Live

Alexa is a game-changer in terms of how you’ll live.

When you think back, that’s exactly what the Apple iPhone was too when it was first introduced.