As many were running out shopping on Black Friday for what they viewed as the “deals of the year,” I sat in my office contemplating the precious metals. And, it made me think about human nature.

We have all seen the pictures of people not only standing on line at all hours of the day or night, but some even camped out for days as they await the opening of stores so they can grab what they believe to be the hottest deals of the season.In fact, I saw one story of someone waiting three hours to save $10 on a consumer product. Moreover, we even see crowds stampeding, often causing injuries to those unable to keep up with the crowd, as they make their way into the stores. 

But, what really makes me cringe are the news stories of men and women getting into physical altercations while trying to make a purchase of some consumer good, which may likely not even last them as long as the contusions received during these altercations. 

Yes, these people engage in sometimes dangerous activities just so they can save $50 on consumer products.Yet, does the common investor maintain the same perspective about their portfolio?If we are honest with ourselves, the answer is clearly “no.”For some reason, investors only clamor to buy an investment if the price is soaring to a topping point, not if the price is bottoming.Isn’t human nature funny that way?And, just last week, I questioned the same:

“Think about it.Gold now is on sale for almost 50% of what it was worth in 2011 and silver is running a 75% sale.Given that opportunity for anything else you buy, would you not jump on it, especially for something that depreciates, like clothing or a car? So why would you take a different approach with something that will likely appreciate over the next decade?”

Do we see people clamoring to buy gold now?No. But, amazingly, I am hearing more and more stories about people questioning whether they should be selling their gold.