It’s a win-win deal for all you Marvel fans out there. After years of speculation and what-if moments, the X-Men, Fantastic Four and Deadpool will finally join the rest of the Marvel juggernaut following the media deal of the year, if not the decade. But it is difficult to be similarly enthusiastic about The Walt Disney Company’s (DIS – Free Report) $52.4 billion takeover of key Twenty-First Century Fox (FOXA – Free Report) assets.

While Disney does gain many mouthwatering options, it remains to be seen how these assets will help it launch its own streaming offensive in 2019. And was the asset sale, Murdoch’s way of acknowledging that he’s largely quitting the entertainment side of things? The media mogul refused to acknowledge such feelings at a recent news conference saying:“Are we retreating? Absolutely not.”

Has Disney Really Benefited?

Probably the biggest media player of them all at present, Disney’s performance on the bourses has lagged far behind its soaring ambition. Since late 2015, the stock assumed a sluggish trajectory and has gained only 4.4% over the last two years, underperforming the broader industry over this period. Disney has a Zacks Rank #3.

At the time of this acquisition, Disney is beset by several problems, particularly at ESPN where its subscriber base is shrinking even as it has to bear high programming costs.Recently, it decided to terminate the distribution agreement with Netflix Inc. (NFLX – Free Report) for subscription streaming and is on the verge of launching its own streaming services —one for Disney and Pixar brands and another for ESPN followers.

Disney does gain several key media assets as it prepares to launch its own streaming service. But is difficult to decipher how the large number of regional sporting networks it owns, reputedly worth nearly a third of the entire deal value,will help in shoring up its losing TV business. Surely, all these businesses are also facing the prospect of a wave of ensuing cord cutting.