Apple Inc. (AAPL) is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Apple Inc. is headquartered in Cupertino, California.

Tomorrow is a big day in any Apple fan boy’s calendar. September 9, 2015 is the day for the Fall release of new products and updates known as “Hey Siri.” It’s key for hard-core Apple devotees, and also extremely important for analysts and investors who follow the tech giant. However, it is worthwhile to note that in the past, this event has NOT been correlated with big changes for the company’s bottom line, stock price, fundamentals, etc.

The rumored new products and updates include a revamped Apple TV box for home media use, and of extra interest to consumers seeking to “cut the cable.” The new box is rumoured to accept the installation of 3rd party apps and to promote the purchase of even more of Apple’s home hardware. Apple TV is supposed to get a dual-core A8 processor chip. The remote will include a touch screen to allow better gaming. This comes at a price, however. The cost of the device will increase more than 100%–from $69 to $149. Along with this there are rumours of a TV package to use on Apple TV which would include 25 channels (including local TV) for around $30-$40/month.

iPhone lovers expect two new models, a 6s and a 6s Plus with “Force Touch” technology designed to allow the device to discern how hard you are pressing on the screen for even more sensitivity. The smart phones are also supposed to in include an improved camera. An upgrade to a faster processor, the A9 chip, is also expected–as is an upgrade to 2GB of RAM. Most analysts expect the company to stick with scheduling and traditions here, which call for design changes in even-numbered years and “s” iPhone versions with no changes to design–just added functions without design tweaks–in odd-numbered years.

In the tablet realm, the iPad Pro is a hot rumour. This is a bigger version of the popular iPad tablet with a 12-13 inch screen. Some analysts believe this is a false hope, as bigger tablets don’t seem to have that much of a potential market. iPads may also be easier to use thanks to an improved keyboard designed specifically for the tablets. Some sort of new stylus form/function is also a big part of the rumour mill here.