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Hasbro Inc. (HAS – Analyst Report) along with its subsidiaries, provides children’s and family leisure time products and services globally. Hasbro’s product segments comprise Games, Girls, Preschool and Boys’ categories.

Hasbro rolled out its initial line-up of Star Wars: The Force Awakens based toys to retailers in Sep 2015. The theatrical release of Star Wars: The Force Awakens took place on Dec 2015. Such popular productions are expected to attract children to movie-inspired toys and thereby boost sales. Given Hasbro’s strong product line-up, which includes its core brands, licensed brands and lucrative product associations, the company remains well positioned for future growth.

The company is focusing on improving its sales with initiatives like introduction of more products, brand innovation and other strategic initiatives. However, it is facing troubles owing to weak demand for traditional toys, thereby hurting revenues over the past few quarters.

Analysts have been cautiously optimistic in the recent months about the company’s earnings and kept their estimates almost unchanged over the last 30 days. HAS’s earnings have remained decent over the past few quarters. Hasbro has delivered positive earnings surprises in all the trailing four quarters. Average positive earnings surprise for the trailing four quarters is 37.94%. Revenues also posted positive surprises in three out of the trailing four quarters.

HAS currently has a Zacks Rank #3 (Hold) but that could change following Hasbro’s earnings report which was just released. We have highlighted some of the key stats from this just-revealed announcement below:

Earnings: HAS beat on earnings. Our consensus earnings estimate called for earnings per share of $1.30 per share, and the company reported earnings of $1.39 per share. Investors should note that these figures take out stock option expenses.

Revenues: HAS reported revenues of $1.47 billion. This beat our consensus estimate of $1.36 billion.

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