123RF

2014 was a year of records for Cupertino as the Apple (NASDAQ:AAPL) iPhone 6 took the world by storm, selling over 10 million units on the opening weekend. The iPhone 6 units continued selling like hot cakes,delivering a record Q1 2015 earnings report, driven by the success of the iPhone 6. The tremendous success of the iPhone 6 lead to a record 182 million iPhone unit sales in the three quarters following the launch.

iPhone 6S sales on course to beat iPhone 6 Records

Fast forward by one year, and its time for the successor. Initial reports suggest the latest addition to the iPhone family — iphone 6S — is well on course to break the records set by the iPhone 6. However, a point worth noting is the fact that China counts among the launch markets for the iPhone 6S, skewing the numbers to that extent. A strong start to the iPhone 6S could quell investor concerns surrounding the tough comps set by the iPhone 6, and the consequences on Apple stock could be telling.

Apple Stock Fell on iPhone Concerns

Apple stock price has moved lower by 8.4% over the last 6 months, driven in part by the broader market fall and concerns surrounding the slower than expected iPhone sales revealed in the Q3 2015 Apple earnings report.

Source: Apple stock price data by amigobulls.com

The iPhone is a critical cog in the Apple wheel, making up close to 65% of the company’s LTM revenue. The strong performance of the iPhone 6S could drive the stock higher, making up for the fall driven by iPhone sales concerns.

Apple Valuations at 2 year low