CEO and co-founder Jack Dorsey has never felt more pressure to Act than Today. He must initiate and oversee the boldest operational changes to date. The changes must be Twitter-centric and accelerate global brand recognition especially during any Live event whether it’s related to the NFL or PGA in the U.S. or Cricket matches in India, the platforms must be user-friendly with Twitter-centric competitive barriers to entry. 

If the Creator of Twitter is taking aggressive Corrective Actions, Interviewing and Hiring the best IT and Marketing brainiacs and Rewarding them with large upfront bonus money / recruitment checks in addition to very fat salaries and stock option grants if they Program like Eddie Snowden or exceed high internal Quarterly and Yearly Sales targets as Twitter has the potential to Monetize an astronomical number of local and global events that are in a state of constant Churn and Repetition.