Gold is a valuable commodity or raw material that trades according to supply and demand. The interaction between the forces of supply and demand decides gold’s price at any given time.There are several methods for investing in gold, so if you want to do so, you should take the time to determine which approach best meets your financial plans. You will want to know all sorts of things, from the workings of digital banking to big questions like “what is a gold IRA?”.However, in a digital era where there are other methods to invest your money, why does gold continue to be a vital cornerstone in any intelligent investor’s portfolio? In this article, we are going to take a look at some of the major reasons why you should consider including gold in your investment portfolio. These are just a few of the many reasons why gold is a great investment choice, and there are many more. Gold Holds its Value Over Long Periods of TimeUnlike paper money, coins, or other assets, gold has held its worth throughout history. People consider gold as a means of transferring and preserving wealth from one generation to the next, thanks to its incredibly stable preservation of value. People have treasured the special characteristics of precious metals like gold since antiquity.Because gold does not rust and can be melted over a standard flame, it is easy to form and mint as a coin or shape into bars for easy storage of large quantities. Furthermore, unlike other elements, gold has a distinct and lovely warm golden color, which has appealed to people for thousands of years.The atoms in gold are heavier than most other metals, and the electrons move quicker within the metallic bond, causing some light to be absorbed, which gives it an unusual and distinctive appearance. Beyond its practicality, people simply like gold because it looks pretty; a shallow reason for it to hold value, certainly, but not one that should be overlooked. Gold is Good for Hedging Against InflationGold has historically been a great inflation hedge since its price rises when the cost of living rises. During high inflation years, gold prices have skyrocketed while the stock market has plummeted during the last 50 years.This is due to the fact that when fiat money loses buying power due to inflation, gold is priced in those currency units and consequently rises along with everything else.Furthermore, because gold is seen as an excellent store of wealth, investors may be attracted to purchasing gold when they perceive their local currency to be losing value. Gold is Great for Turbulent TimesGold sustains its worth not just during periods of financial instability but also during periods of geopolitical uncertainty. It is sometimes referred to as the “crisis commodity” because as global tensions mount, people flock to its relative safety. Gold frequently outperforms other assets at such periods. Its price frequently rises when trust in governments is low.With the world as it currently is, things are very unstable. That makes gold a much more appealing investment opportunity than fiat currencies that might be thrown into turmoil. Gold is a great investment for times like the present when the future seems uncertain and dangerous.More By This Author:How To Be Financially Secure In The FutureInflation’s Impact On Your Savings: Using Inflation Calculators Wisely A Beginner’s Guide To NFTs: Understanding The Basics And Benefits