Reading the media headlines suggests that the brick-and-mortar retail business model is dying as consumers shift their business to e-Commerce companies like Amazon (AMZN).
While this market pessimism is weighing on the stock prices of retailers in the short-term, it is highly likely that traditional retail shopping will never truly die…
…which means the current retail downturn could be a buying opportunity.
“The time to get interested is when no one else is. You can’t buy what is popular and do well.”
There is perhaps no company that embodies a victim of Amazon more than Barnes & Noble (BKS).
After all, Amazon originally started as an online bookstore, and Barnes & Noble sued Amazon for falsely advertising as ‘the world’s largest bookstore’ in the ’90s. The companies settled for an undisclosed amount.
The effect of Amazon on Barnes & Noble’s business has caused their stock price to drop materially, even though Barnes & Noble is a well-known blue chip stock. The Blue Chip Stocks Excel Sheet contains pertinent investment information on a wide variety of blue chip stocks (including Barnes & Noble).
More specifically, Barnes & Noble’s stock has lost more than 50% of its value over the past 3 years.
Source: YCharts
Barnes & Noble’s stock price suggests that its business is failing. If this is notthe case (in other words, if this is a market overreaction), then Barnes & Noble is likely providing a compelling buying opportunity today.
This is especially true for dividend investors. After all, a declining stock price results in a higher dividend yield, all else being equal.
Barnes & Noble’s recent stock price movement has pushed its dividend yield north of 8%. The High Dividend Stocks Excel Sheet contains pertinent investment information on 405 securities (including Barnes & Noble common shares) with 5%+ dividend yields.
This article will assess the investment prospects of Barnes & Noble in detail.
Business Overview
Barnes & Noble is the nation’s largest bookstore company. As of April 29, 2017, the company operated 633 bookstores in all 50 states.
Barnes & Noble serves 30 million customers, 6 million Barnes & Noble ‘members’ (the company’s loyalty program), and delivers a complete multi-channel offering through barnesandnoble.com and its NOOK e-reader platform.
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