According to Persistence Market Research, the global corporate performance management (CPM) market is expected to grow to $3.6 billion in 2022 at a CAGR of 5% with the cloud segment at $0.97 billion. Adaptive Insights is a leading player in the cloud-based corporate performance management solutions market.

Adaptive Insights’ Beginnings

Adaptive Insights was founded by Robert Hull in 2003 when he was looking for an easy-to-use cloud-based offering for financial management. As a CFO consultant, Rob had realized that most organizations use excel for financial modeling. He also realized that As a CFO consultant tool and therefore the market needed a more flexible financial modeling offering that would be cloud-based and not involve complex deployment issues that come with products like Hyperion.

Within a year, Adaptive Insights, then known as Adaptive Planning, had released the first version of its product. The company initially focused on the SMB segment and developed a product that would help these businesses drive a real-time planning process through dashboards and performance metrics. Over time, the product has evolved to cater to the end-to-end process of planning, consolidation, analytics, and reporting. It is also well-integrated with several ERP, CRM, and HR applications including products of NetSuite, Workday, and Salesforce.

Today, it has expanded its portfolio to enable businesses of all sizes to collaboratively plan and model, easily access real-time analytics, streamline complex financial reporting, and accelerate financial consolidation. It has over 3,500 customers in over 50 countries.

Adaptive Insights’ Expanding Offerings

In today’s world where change is accelerating, Adaptive Insights recognizes that everybody in an agile company plans. So, it has recently launched its Business Planning Cloud, which extends its planning capabilities to all departments and functions in an organization so that they can quickly and easily model any part of a business.