Black Friday might have been the most anticipated shopping event of the year, but Americans have their attention (and wallets) locked on to the next big spending event: Cyber Monday. This year, Adobe forecasts Cyber Monday sales to reach $2.6 billion, a 15 percent increase over 2013. While there might be a few deals that would coax even the most conservative spender to reach for his wallet, Cyber Monday isn’t as consumer-friendly as big box marketing teams hope to convey. For now, it’s still the largest online shopping day of the year, but shoppers should be aware of the caveats that come with this title. Here are five important things that stores don’t want you to know about Cyber Monday.

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