Truck Hero Incorporated (NYSE: TRUK) expects to raise $199.8 million in its upcoming IPO. Based in Ann Arbor, Michigan, Truck Hero is a company that designs, manufactures and sells branded accessories for new and used pickup trucks.

We previewed TRUK on our IPO Insights platform.

Truck Hero will offer 11.1 million shares at an expected price of $17 to $19. If the underwriters price the IPO at the midpoint of that range, Truck Hero will have a market capitalization of $710 million.

Truck Hero filed for the IPO on October 19, 2015.

Lead Underwriters: BofA Merrill Lynch, J.P. Morgan Securities, Robert W. Baird & Co.

Underwriters: KeyBanc Capital Markets, Raymond James & Associates, Stifel Nicolaus, and SunTrust Robinson Humphrey

Business Summary: Company that Designs, Manufactures and Sells Truck Accessories

Truck Hero designs, manufactures and sells branded accessories for new and used pickup trucks. Their product portfolio consists of private label and branded truck bed covers and accessories such as truck bed covers, bed liners, and truck caps; a line of retractable aluminum slat and hard rolling truck bed covers; custom made fiberglass and aluminum truck caps and fiberglass truck bed covers for the commercial and consumer markets, in addition to storage boxes and bed rails. The company also markets a variety of third-party branded accessories online, such as grill guards, floor mats, steps, towing products, and tool boxes.

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Some of the brand names include Extang, Truxedo, BedRug, Undercover, Advantage, ReTrax, BAK, and ARE. The accessories are compatible with over 9,000 unique vehicle configurations, and the company notes that it has designed products for nearly every make and model of pickup truck manufactured in North America for 40 years. Their online product lineup comprised over 95,000 SKUs across more than 200 brands.

Truck Hero intends to use the proceeds of this IPO for paying down debt and increasing financial flexibility.