Apple stock has trailed the S&P 500 this year so far as investors have been concerned about weak iPhone sales. Most analysts continue to see its weakness as being unjustified, as their Pollyanna-esque view of the iPhone maker just won’t quit. But will 2017 be any better for Apple or its stock? Most analysts are convinced that it will be, despite the growing number of reports that the company will release a mere iterative update—the iPhone 7s instead of the iPhone 8—next year.

If Apple does this, it will be a huge disappointment for fans and Wall Street alike. Fans expect something big for the iPhone’s tenth anniversary, while analysts have been reassuring investors that 2017 will bring an “iPhone 8 supercycle” that’s sure to boost Apple stock.

 

Why Apple stock is like Jason Bourne

Drexel Hamilton analyst Brian White, a perennial bull when it comes to Apple stock, called the stock “one of the most underappreciated stocks in the world.” Yes, he wrote “the world” in his Dec. 9 update on his Apple Monitor. He called the iPhone maker’s valuation “dispirited” at nine times ex-cash and pointed to the “never ending waterfall of ‘gloom and doom’ media reports.”

He also compared Apple stock to Jason Bourne of The Bourne Identity film series. He called Apple bears in the media “a growing list of adversaries that we liken (i.e., metaphorically speaking) to Jason Bourne’s ensemble of hard-charging assassins that never give up the chase but are constantly one step behind.

And yet, negative signs from the Apple Monitor

White said November sales in his Apple Monitor (which includes some of the company’s major suppliers) declined 5% month over month in November, missing the average increase of 7% over the last 11 years. He also reported that this year’s decline is roughly in line with the 6% decline recorded in November 2015.

Print Friendly, PDF & Email