A Gartner report published last year estimates the backup and recovery software market as the largest segment of the overall storage software market. The backup and recovery software market was estimated to be a $5.7 billion industry in 2015, recording a growth of 5.5% over the year. Palo Alto-based Rubrik is a Billion Dollar Unicorn club member in the industry.

Rubrik’s Offerings

Rubrik was founded in 2014 by Arvind Nithrakashyap, Soham Mazumdar, Bipul Sinha and Arvind Jain. The idea for Rubrik came to Bipul, who was the investment partner at venture capital company Lightspeed. He was looking for a market opportunity to set up a business of his own. He evaluated the backup and recovery market and realized that the market hadn’t seen a lot of innovation in nearly a decade. He also realized that the public cloud needed a solution for its backup and recovery, and there lay an opportunity in integrating the two and defining a new standard. He then reached out to his friends who got together to build onto the idea.

Today Rubrik offers a Cloud Data Management platform that delivers data protection, search, analytics, and copy data management to hybrid cloud enterprises. It unifies backup, instant recovery, replication, search, analytics, archival, compliance, and copy data management in one fabric across the data center and cloud. Rubrik focuses on organizations that use apps and data that are stored across hybrid environments. Its platform can retrieve data from both the cloud or on-premise with equal speed, while keeping it indexed. Rubrik believes that its offering is the first converged solution for data backups that successfully integrates the required processes in a single appliance. Unlike competitors like Symantec and EMC, Rubrik does not expect its customers to buy backup hardware, access to a database and media servers. Instead, it combines all the requirements into a single appliance that can be connected to the customer’s existing infrastructure directly.