Mobivity Holdings (MFON) and Chanticleer Holdings (BURG) earlier today announced plans to use MobivityMind, a blockchain-architected platform for commerce and customer communication, to power Chanticleer’s cryptocurrency customer loyalty and rewards program. “Chanticleer Holding’s brands, including BGR (Burgers Grilled Right), Little Big Burger, and American Burger Co., will leverage the MobivityMind platform to reward customers with a currency that can be leveraged across all Chanticleer Holding brands – and beyond,” read this morning’s press release. “Eating a burger is now a way to mine for cryptocoins!

Every meal enjoyed at any Chanticleer Holdings brand will accrue currency for the consumer that can be used for future meals or traded with other consumers. It transforms traditional consumer rewards into something that the consumer can control,” said Dennis Becker, CEO of Mobivity.

Mobivity and Chanticleer plan to begin the deployment of this new program beginning in mid-2018, and expect it to be fully deployed across all Chanticleer brands before the end of the year. Chanticleer shares in premarket trading are up 64%, or $1.68, to $4.31.