When you hear the word “trading.” perhaps you think of it as an acquired skill whereby savvy victors consistently outwit the minions of others whose knowledge and abilities are insufficient in today’s complex global markets. Look up the word “guru” and you find it refers to someone who’s an expert, a specialist, a leader or an authority in a particular field. When you put the two words together, “trading guru”, many traders find the conjunction to be comical and even somewhat derogatory. Why is that?

There are many reasons and they are all completely understandable. Every single day, traders in every country on earth with Internet access place their future, their hopes and their dreams, their trust and their money in some “trading guru” that put on a webinar and convinced traders that they had the total solution to their financial woes forever. Whether it’s a trading system or course, an indicator package or just coaching advice, the result is almost always the same.

When selling a product of any kind that’s designed to solve human problems, improving trading performance is unlike almost any other product in existence with the only exception being a medical procedure or drug. Imagine the difficulty of marketing a product that at least 80% of the purchasers will fail to get any benefit from. Even worse, they could be financially much worse off when the product fails to fulfill their needs. It’s no wonder that trading gurus rarely get kudos. 

To compound the problem, many of these trading experts are self-proclaimed. They are marvelous marketers, for sure, but lack the real credentials and product effectiveness necessary to actually be of any real assistance to anyone needing help.