McDonald’s Incredible Recovery Continues

mcdonalds

McDonald’s (MCD) has been a very interesting stock to watch over the past year. Earlier in the year, the company struggled in a big way due to lacking sales. However, throughout the year, McDonald’s has made several positive changes and that has led to positive movement on the stock. Now, the strong recovery is continuing and it’s opening the door for binary options’ opportunities. Today, we’ll talk about what McDonald’s has done throughout the year that has caused the recovery, what we can expect to see from the stock moving forward, and how binary options traders can take advantage of the trends.

What McDonald’s Has Done To Improve Sales

As mentioned above, McDonald’s struggled earlier in the year as a result of poor sales volume. Ultimately, consumers have become more and more aware with regard to their health. Unfortunately for McDonald’s, their food isn’t known to be a healthy option. In fact, if you ask most Americans what the most unhealthy restaurant is, chances are that they are going to answer McDonald’s. As a result, the company has been working hard to change the views of consumers with regard to their food. Some of the most crucial changes McDonald’s has made include…

Apple Wedges – One big concern for many parents has been feeding their children fried foods. As a result, McDonald’s responded by offering apple wedges in the place of french fries in kid’s meals, lending credence to the idea that McDonald’s does have healthy options.

Artisan Sandwiches – Knowing that consumers are looking for quality in their foods, McDonald’s has launched a line of products that are known for higher quality. These products are called artisan sandwiches.

Artisan Salads – Everyone knows that eating a salad is a healthier option than eating a burger. As a result, McDonald’s has added several artisan salads that have proven to be a hit.

Icing On The Cake – Finally, to put the icing on the cake, McDonald’s has recently launched all day breakfast. In the past, breakfast was only available in the morning. However, consumers like eating breakfast foods all day. As a result, McDonald’s has seenquite a bit of success from offering breakfast all day.