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In an event filled with innovation, Microsoft (NASDAQ:MSFT) introduced products which showed a bright future for the company. The applause- and at one time standing ovation- was replicated by the market. As the event went on, Microsoft stock rose by 0.83%. Compared to Apple’s event earlier this year, investor response was like the difference between night-and-day.

A promising figure shown was 110 million. This is the number of unique Windows 10 installations within 3 months of Windows 10 being made available to the public. Sure, some of those installations were upgrades; however, laptop and desktop manufacturers have embraced Windows 10 and all the features it brings. As earlier discussed, Windows 10 adoption could drive Microsoft stock price.

Device Launch Surprises With Surface Book

The stars of the show for Microsoft were the range of innovative devices introduced at the event. They got things started with the Microsoft band- a watch similar to the Apple (NASDAQ:AAPL) watch. Interestingly, Microsoft band has a curved gorilla glass display. The design is so minimalist that with the screen off, it blends in.

Microsoft were keen to show the fitness tracking capabilities of the device. This was a very smart move. as the fitness industry is on the rise, and it would be profitable for this fitness wearable to be the one of choice. Investors can also rejoice about the fact that it is cross-compatible with iOS, and at $249, it is aggressively priced to compete with the Apple Watch.

Investors will hope that Microsoft makes the software available to other manufacturers in order to prise the Apple Watch out of the market.