Launched just a few days ago, people have spent over $1 million on totally useless Ethereum-based “CryptoKitties”.

Techcrunch reports People have spent over $1M buying virtual cats on the Ethereum blockchain.

Launched a few days ago, CryptoKitties is essentially like an digital version of Pokemon cards but based on the Ethereum blockchain. And like most viral sensations that catch on in the tech world, it’s blowing up fast.

Built by Vancouver and San Francisco-based design studio AxiomZen, the game is the latest fad in the world of cryptocurrency and probably soon tech in general.

People are spending a crazy amount of real money on the game. So far about $1.3M has been transacted, with multiple kittens selling for ~50 ETH (around $23,000) and the “genesis” kitten being sold for a record ~246 ETH (around $113,000). This $1.3M has been transacted made to date on the game. And like any good viral sensation prices are rising and fluctuating fast. Right now it will cost you about .03 ETH, or $12 to buy the least expensive kitten in the game.

So now we have people using Ether, an asset with arguably little tangible utility – to purchase an asset with unarguably zero tangible utility. Welcome to the internet in 2017.

CryptoKitty Q&A

Q. How do I get a CryptoKitty?

A. Go to the “Marketplace” and look at the CryptoKitties for sale, or breed two CryptoKitties together.

Q. How much does it cost to buy a CryptoKitty?

A. There’s no standard price for CryptoKitties. Users set their own starting price when they sell their Kitty, and the price goes down until the auction ends or the Kitty is purchased by another user.

Q. Are CryptoKitties like Bitcoin?

A. CryptoKitties are NOT a cryptocurrency. They’re more like a cryptocollectible. The real-world analogy for a cryptocurrency is dollars or pounds; a cryptocollectible’s real-world analogy is closer to assets like baseball cards or fine art.