COLLECTIVELY, THEY’RE NOW WORTH $116.5B

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

For a startup, reaching the coveted $1 billion unicorn valuation is an important milestone – but as we’ve found out in recent years, it’s not necessarily a guarantee of future success.

In 2017, there were 57 startups that crossed the unicorn threshold, and they range from well-known companies such as Reddit or Quora to rapid-risers like China’s Toutiao (now valued at $20 billion), which has seemingly come out of nowhere.

Investors have conviction that these companies will provide the platforms and products of the future, and they are placing big bets on them to deliver.

Will they live up to the hype, or will they ultimately end up in the unicorn graveyard?

UNICORN BIRTHS BY YEAR

With 57 new unicorns, this year ranks third overall in terms of births per year.

Year # of Unicorns Notable Unicorn Birth 2009 5 BloomEnergy 2010 6 Groupon 2011 15 Airbnb 2012 13 Pinterest 2013 20 Uber 2014 62 Slack 2015 81 Vox Media 2016 43 Compass 2017 57 Reddit

While 57 unicorns in 2017 is still a high number, it’s also clear that the froth has died down from the unicorn bonanza that occurred in 2015.

Venture capitalists have clearly dialed it down a notch, re-focusing on the selective quality of investments rather than the overall quantity of big bets.

NOTABLE UNICORNS IN 2017

Based on data from PitchBook, we’ve included the full list of unicorns in the chart today.

However, here are some that caught our eye:

Toutiao (China)
Valuation: $20 billion

Founded in 2012, Toutiao is the behemoth on this year’s new unicorn list. Based in Beijing, Toutiao is a news and information platform that focuses on recommendations using AI technology. The company pushes content to users based on previous user interactions as well as the detailed analysis of new content. The platform has 120 million active users and has also gone on a recent buying spree, acquiring names like Flipagram and Musical.ly.

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